What to do when your business scales and clients speak another language?
Growing a business means moving into a new stage, and with every stage comes decisions that are not always comfortable. This marks a new chapter in our evolution, just as we recently shared in our story of moving from Agency to Creative House. This is one of them. A decision I had been postponing for over a year and a half, not because of a lack of clarity, but because of fear. Fear of not getting the response I expected, fear of changing something that was already working, fear of stepping away from what felt familiar.
And yes, I’ll say it plainly: the fear is still there. But when fear shows up, something else appears too. A new challenge, a new beginning, a new stage that asks for movement. Although I’m writing these lines on the 16th of January, I chose to do it now because I understood that facing a decision is the only real way to move forward.
The decision to have the website fully in the language my clients speak was not impulsive. It was one of the most carefully considered decisions I have made, taking multiple factors into account at the same time: user experience, third-party integrations, site structure and search engine positioning. Everything needed to hold together and work as a system, not as an isolated change.
Even though I can communicate in both languages, that does not mean the service changes or that the door is closed to Spanish-speaking brands. Quite the opposite. I work with projects that operate outside their home country and need a brand aligned with an international context, without losing clarity or vision.
If you are a business or personal brand aligned with my niche —wellness professionals, changemakers, artists and creatives— and you speak Spanish but offer your services outside your country, there is a financial benefit designed for you. That benefit is activated by starting a conversation with me here , because language does not define the value of a brand; vision does.
With you in mind, I prepared a simple tutorial where I show you how to view the entire website from your computer or mobile phone in your own language, whether Spanish or another. You don’t need external tools or technical knowledge. It’s two clear steps, and the content adapts straight away.
This tutorial will help you understand how to translate the entire website and social media content from any device, navigate the content with clarity without losing context, and access information without language barriers.
But where does this decision come from? What is its origin, and how did I approach it? To answer all of that, I invite you to begin this journey.
Watch the tutorial
The decision behind switching to English
The decision to change the website’s language did not come from a trend or an isolated strategy. It came from honestly observing how my work, my clients, and my conversations were evolving. Most emails, meetings, and processes began to take place in English, because the brands I collaborate with operate outside the Spanish-speaking world. At that point, the website stopped representing what was really happening behind the scenes and became a reflection of a previous stage.
Keeping the website only in Spanish started to feel disconnected from the day-to-day reality of the business. Changing the language became a way to organise, align and bring coherence to growth. It was not a rejection of Spanish or of my identity, but a conscious choice for the brand to speak the same language as its current context, without losing its essence or original intention.
Why fear is a sign of business growth
Fear did not appear because the website was in English; it appeared because it meant a visible and definitive change. Changing a website means exposure, taking a public stance and accepting that not everyone will understand or agree with the decision. For a long time, that fear turned into pause, postponement and justification, even though the decision had already been made internally.
Over time, I understood that fear is not always a warning sign; very often, it is a sign of growth. When something matters, it creates discomfort. Moving forward does not mean feeling confident all the time; it means taking action even with doubts present. This change came with uncertainty, but also with a deep sense of coherence with the stage the brand is in and with the person leading it today.
Who is this website for? (Wellness & Creatives)
This website is for brands and people who understand their project as something that goes beyond offering a service. Wellness professionals, creatives, artists, and changemakers who build with intention, vision, and awareness of the impact they want to create. People who value process, coherence, and the meaning behind every decision they make for their brand.
It is not about a specific language; it is about a mindset. This website speaks to those in a stage of expansion, those looking to position themselves in an international environment without losing identity. Brands that want to grow with purpose, clarity and structure, understanding that a website is not just a showcase, but a space that communicates who you are and where you are going.
Bespoke Services for Spanish-speaking Brands
The fact that the website is in English does not mean the services are limited to English-only brands. I work with companies and personal brands that speak Spanish and offer their services outside their country of origin. Projects that need a strong identity to compete in international markets, while maintaining clarity in their message and coherence in their presence.
If your brand is at that point and language feels like an initial barrier, there is a financial benefit designed to make that first step easier. Conversation is always the starting point, because every project has its own context, story and specific needs. Language does not limit the value of a brand when the vision is clear.
Strategic considerations before switching languages
Before changing the website’s language, I evaluated different options that, in theory, seemed like quick solutions, but in practise came with more limitations than benefits. One option was duplicating pages in both languages. This carried a clear risk for search engine positioning, as duplicated content can lead to penalties and reduced visibility over time. It also meant doubling management, maintenance, and potential errors, which did not align with a structured growth vision.
Another option was adding visible translation code, but that directly affected the visual experience of the website. The design lost cleanliness, navigation became less fluid, and adaptation across devices, especially mobile, became more complicated. I also evaluated third-party integrations that operate under word-count-based plans. These types of tools limit growth because once a certain content volume is reached, upgrading plans become necessary, creating constraints both in the short and long term. After reviewing each scenario, it became clear that the decision needed to support not only the present, but the future of the brand.
Tutorial: How to translate this website instantly
The website is in English, and yes, social media content will also be in English, as it is part of the same brand ecosystem and the type of projects I work with. Using a single language allows for coherence, clarity and a consistent experience across all touchpoints. That said, it does not mean the content is inaccessible to those who speak Spanish or another language.
In the same video, I show you how to view the entire website and all Instagram content in Spanish from your mobile phone or computer. The process is simple and designed so you can consume the content without losing context, message or intention. The idea is for language not to be a barrier, but simply a format that adapts to you.
Closing thoughts
Are you at this same point, with a business that is evolving and a brand that no longer fits your current vision? I can help you organise each piece of your chessboard, so your business moves forward with direction, coherence and meaning. If you are ready to align your structure with your vision, let’s design your Business Model together.
I offer solutions adapted to different stages, both for you as a brand owner and for your business, understanding that every process is different and requires decisions aligned with the moment you are living.
ツMariffer Ayala
Founder of Creative House • Brand Strategist • Leader Catalyst
Where stories become identity.
